Production of leaflets, how to start printing business

It is unlikely that I will list all the methods, techniques, tricks, which are now used in their “arsenal” various advertising studios, agencies, and other companies, who are responsible for “bearing a product to the masses.” This banner and social advertising, production of business cards, and promotional videos, etc., etc., etc. Each method of advertising can be identified and deal with it as an entirely separate kind of business.

By the way, about this and say many business coaches – to identify any one niche and achieve success in it, to become the best of the best. Then the profits will go, we can say itself.

As they say, everything is new – it is well forgotten old. However, some “old” stands for “arming” more than one hundred years. Production of leaflets has its roots in the distant past, but I’m not going to tell you this is no doubt a compelling story, and consider this process as a profitable business, the demand for which is always there. And to realize this idea can anyone from schoolchildren to pensioners, it can be as basic or additional source of income.

HOW TO ORGANIZE Production of leaflets

  • Like it or not this idea from all sides, with any it is very effective and the least expensive. In order to start the production of flyers, you will need quite a bit: Computer.
  • Graphic image processing software: Photoshop, CorelDraw, or something like that.
  • A good professional color printer, print not only on paper but also other materials (cardboard, plastic, etc.).
  • Supplies: paint, paper.
  • And the desire to make money. What can you do – without it anywhere.
  • At the office, you can save at first – to organize a working studio at home, the benefit of more territory computer table, this process does not take. Perhaps the most important criterion – you must be fluent in graphic programs. By the way, I wrote about how you can make in Photoshop, and how to make money on the production of banners and other graphic images.

Learn to work with the program is simple – the Internet is now full of sensible understandable video tutorials, and these skills will be useful in my life more than once, even if you later switch to a different type of activity. Well, if you did the doctrine “does not go” (although I think this is one case in a thousand), you can be the organizer of the business and the technical part of the job can perform hired professionals or freelancers.
Ka variant – print leaflets in large quantities can be ordered in print shops. From you – only the design and payment.

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How to make a flyer?

One of the most successful ways to attract the target audience considered flyers. Experts in the field of advertising has long noted the following interesting trend: slight redesign leaflets can lead to a significant increase in the proportion of sales of the advertised product or service. How to come up with an interesting new design? To do this, follow these basic tenets.

The object of advertising should be offered so that the potential client realized that he needed this particular product or service. Information about advertising should be printed in large print, easy to read and attractive.

Advertising text should not bear the negative coloration. Particle “no” is a figure of speech prohibited. The leaflet should not contain confusing the consumer terms of long and lengthy sentences.

The size of the leaflets is determined by its functional purpose. If it is intended for distribution in the street, it is advisable to choose a small format advertising products, such as calendar or envelope. If flyer handed in a business meeting format, its size may vary to a value of the album leaf.

The volume of the text should not be large, otherwise the consumer in the process of reading loses interest. The leaflet should be written as abstract about a product or service designed for rather cursory viewing, not for careful and thoughtful reading.

Creating a flyer, it is better to focus on the buyer’s desire to leave myself this piece of paper. Business card can provide useful information for potential clients, such as the life of the product, the size of clothing or footwear or involve the possibility of a discount.

Leaflet should not contain black and brown tones. These colors are associated by consumers with cheap and low-quality products. The leaflet should give a positive charge, attracting the attention of bright and rich colors. The only exception is for dark colors can be done if the company logo is just such colors.

None advertising designer can not guarantee that tomorrow for certain products or services will be pulled long queue consumers. However, adherence to the simple tenets will attract the target audience and successfully promote their products and services in today’s market conditions, as well as strong competition.

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Distribution of leaflets in the street

So let’s say you took the job handing out leaflets to passers-by on the street and pay for 1,000 leaflets 400 rubles. Well, you know, that one leaflet 1 person and if you give a man more than 1 you can get, because there are people who are hired specifically to test your honesty. How did these people get and who can slip 5-6 leaflets!
Everything is very easy, just do not give people who ask it 50 50 flyers flyers, and it definitely check. Who else can slip stack of leaflets, as someone, then if logically think, who would not work inspection, I think mothers with young children, the elderly, children under 12 years old, I think they will not be offended if instead of one leaflet will receive 6 World still throw them, and you immediately minus 6 people work and save for 2-3 minutes.

There is a better way to get rid of 100 -150 leaflets at once if you have friends, just ask him to pass by, but instead of a single leaflet give him 100, he had them quickly in a bag, briefcase, all have no one to prove but be careful, there are passing cars-check that monitor the number of leaflets that you are distributing the man.

Spacing flyers in mailboxes

The main thing is to choose your area, there are many ways for you here hard to keep track.

Do what you want and where you want, even burn them, the main thing is not much to burn or to hide from the 1000 can only 100-150 fuck up and do not give. I’ll tell you how to do it. Suppose you are in a region where there is your house, your apartment, you can effortlessly bring home 100 leaflets, and if asking: “Are you all leaflets handed out”, to be honest, everything, even if they will check now many homes are intercoms, I think they will not go into all the entrances and check whether you are throwing leaflets there or not.

But what to do if you are not in your area, but the same thing in one of the entrances to leave 100-150 leaflets, then come after work and get rid of them. At worst, you can not tormented, if you will work one time, just throw in the trash pieces 800, 200 and so, give money and they’ll give you all, you are free to work on another blow ad. Here you can cheat because employers themselves are not so honest, instead of pop 1000-1300 flyers. So down with honesty, go for it. I was doing all this a bunch of times and never got).

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